MJC

BACKGROUND

The business environment in Myanmar has been changing significantly. For those are doing business in Myanmar, the competition with foreign goods and services will be increasingly fierce.

PURPOSE

The Executive Course – KEIEIJUKU is a course that focuses on the study of business cases with Japanese style management and aims at improving capacity of the top management of Myanmar’s enterprises.

FOCUS

Strengthen their insights via the right context. Develop strategic thinking and decision making with Japanese Style.

Learn Practical Skills and Leadership with Japanese Style Management

PROGRAM 2024

OUTLINE

Period
: Aug 2024 ~ Jan 2025 (162 hrs)
Time
: 9:00 – 16:00
Type
: Certificate
Place
: Yangon
Eligibility
: Owner or Decision-Making Level(Myanmar Nationality)
# of participants
: 10 -15 persons
Tuition Fee
: 800,000 MMK
Application deadline
: July 2024
PROGRAM 2019

PROGRAM 2024 – COURSES

STRATEGIC MANAGEMENT

  • Strategic approaches (Positioning, Value), SWOT Analysis, Critical Success Factors (CSF), Strategic Planning, Corporate Philosophy (Vision, Mission, Credo)

PRODUCTION OPERATION MANAGEMENT​

  • Process & factory improvement, Outline of Quality Management, Promotion activities of 5 S, Visualization & Hou Ren Sou, 5 Why analysis, PDCA Management Cycle, Management by Objective (MBO)

HUMAN RESOURCES MANAGEMENT​

  • Leadership, Communication, Teamwork

FINANCIAL MANAGEMENT​​

  • Financial Statements, Cash flow management, Financial ration analysis, Cost-Volume-Profit analysis (CVP), Marginal profit analysis, Capital budgeting

MARKETING STRATEGY​​

  • Digital marketing process, Persona Marketing, Customer Journey Map, Triple Media Strategy, New 4 Cs, Content Marketing

BUSINESS PLAN DEVELOPMENT​​

  • Overview of strategic business plan, Corporate Philosophy, 4 Cs, Positioning/Differentiation, Critical Success Factors (CSFs), Business flow, Financial projection/simulation

PROGRAM 2024 – SCHEDULE

Subject Date Lecturer
Strategic Management 3 – 6 Aug Mr. Tetsuo Fukuyama
Human Resources Management 17 – 20 Aug Dr. Kyoko Yamazaki
Operation Management 28 Sep – 1 Oct Mr. Mitsuo Tamada
Marketing Strategy 26 – 29 Oct Mr. Masakazu Hirakawa
Business Plan Development 30 Nov – 3 Dec Mr. Tesuo Fukuyama
Financial Strategy* 7 – 10 Dec Mr. Kazunobu Chigusa
Final Presentation 10 – 12 Jan 2025 Mr. Tetsuo Fukuyama

*Place: TBA **Tokyo, Nagoya, Nobeoka etc.(TBA)